The Importance of Qualification Processes - These Go Both Ways
Every time website visitors find you and your offers online, they are immediately qualifying you as a potential supplier of something they need. Although things have changed in the way people do business on the Web, people still need to know, like and trust you to do business with you, and you still need to qualify people to determine if you want to do business with them. 
Your Value Proposition to Prospects
People have come to expect something of value immediately when they find you on the Web and they don't want to pay for this value initially. If you want to set yourself apart from most others, know that there is one thing cheaper than cheap, and that is "FREE". In any marketing campaign, the key component is a free offer, which has traditionally been a newsletter, an eBook or some kind of report. This gets people on your list, but doesn't qualify them for your offer.
Qualifying Prospects
Creating an instant assessment or evaluation offers visitors a reason to provide their contact information, but also allows your prospects qualify themselves for your products and services. Properly done, you can creating a scoring system to determine which prospects are best and least qualified for your programs.
Building Your Brand
When you provide a newsletter, report or email, everyone gets the same thing. With an instant assessment, everyone gets a personalized report based on specific answers given. This sets your business and brand apart from what everyone else is doing. It's unique. It's different. It is beneficial to your business and your prospects in that it is interactive. It engages your audience.
As A Company Asset
Your evaluation and assessment becomes valuable intellectual property that you own and control. It can be used on your books to show real value and increase the value of your company as you associate lead generation and customer conversion with this program.
In Developing Your Instant Assessment or Evaluation Program (marketing tool), consider working with Net-Teams to build your Assessment and Evaluation Web Program:
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An expert systems designer to develop your program directly with you. |
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A custom database application that captures visitor data. |
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A secure reporting system that allows you to qualify each lead. |
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A way to attach the tool on your website or blog. |
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A contact management system - keep in touch with your prospects and customers. |
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A blogging/article management system that you can use to build a sales funnel. |
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An eWorkshop management program to allow you to provide your webinars online as part of your sales funnel, or as your product. | |
These programs are now only available to Internet Business Certification
graduates. See the IBC website for details.
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